MARKETING CHAIR: TRICIA FOLLIERO
With more than 20 years of recruitment marketing and advertising experience, Folliero currently holds the position of Vice President at SMM Advertising, an award-winning 4A agency serving clients nationally. She heads up the recruitment/talent acquisition marketing division, managing over 150 accounts and excels at developing innovative strategies in talent acquisition sourcing, employer branding, social media, digital advertising/web, and recruitment marketing.
Folliero joined SMM Advertising after a stellar 11-year career at Bernard HODES Group, a worldwide leader in integrated talent marketing solutions. For the latter portion of her career at HODES, Folliero successfully managed the Long Island staff, handling all new business efforts, hiring, training and providing strategic direction for global accounts as its Branch Manager.
Folliero has held a leadership role as Marketing Chair of the Society of Human Resource Management (SHRM) Long Island for over 10 years and was awarded the prestigious 2018 Joseph C. Duffy Award in recognition of her significant contributions to the field of human resource management on Long Island. She actively handles social media for SHRMLI-LI. Folliero also presents workshops on social media for Human Resource professionals, as well as Clean Energy and High-Tech Entrepreneurs.
Folliero also sits on the Board of Suffolk County Department of Labor Workforce Development Board (WDB) for over 10 years, has received the DeWitt Clinton Masonic Award for outstanding philanthropic work in the Community and was awarded the 2013 LIBN’s “Top 50 Women in Business” honor. She has two children, Michael, 35 and Julianna, 31.